ESTATE AGENCY OPTIMISATION &
PERFORMANCE BOOTCAMP
How Estate Agents Are Adding £100K-£300K+ In Annual Revenue By Increasing Fees, Conversion And Completed Deals (Without Hiring More Staff Or Working Harder)
Live Virtual Workshop
October 6th 2026
XXam - XXpm
Build The Estate Agency Everyone Else Is Chasing
Discover the "Inside-Out Agency Model", the proven approach that fixes low fees, poor conversion and fall-throughs so you make more profit from the deals you're already doing.
Agency Titans is a specialist implementation programme for established estate agents who want to modernise their business model, increase profitability and take back control without adding complexity.
Growth Doesn't Come From Doing More
After working with hundreds of estate agents, one thing is clear:
Growth doesn't come from doing more.
It comes from fixing what's broken.
When you improve conversion, protect your fees and capture missed opportunities, the impact is immediate.
For most agencies, that's worth £100,000 or more in additional revenue, without adding to the workload.
Live Virtual Workshop
October 6th 2026
10am - 4pm
Growth Doesn't Come From Doing More
After working with hundreds of estate agents, one thing is clear:
Growth doesn't come from doing more.
It comes from fixing what's broken.
When you improve conversion, protect your fees and capture missed opportunities, the impact is immediate.
For most agencies, that's worth £100,000 or more in additional revenue, without adding to the workload.
Why We Started
Agency Titans
A few years ago, we noticed something that didn't make sense.
The world had moved on. Digital marketing had taken over. AI was emerging. Consumer behaviour had changed…
But estate agency behaviours hadn't.
Across the UK, agents were still waiting for referrals, guessing their numbers, missing obvious opportunities, and operating the same way they did twenty years ago.
Still knocking on doors, relying on leaflets, and accepting declining results, year after year.
Worse, it had become normal.
"It's the market."
"There's too much competition."
"That's just how it is."
Meanwhile, across Europe, agents were achieving fees of 3–5%, while many in the UK had accepted 1% as standard
That's when we asked the question:
What's really going on here? And more importantly, what would happen if estate agents started running their businesses properly?
Not harder. Not busier. Smarter.
Three Specialists, One Model
So we brought together three different areas of expertise
Tony Morris
Sales Performance An international sales coach with more than 10 years coaching estate agents across the UK and internationally. Tony specialises in the coaching, accountability and team structures that turn average performers into consistent, high-converting negotiators.
Sally Lawson
Business Optimisation The UK's leading agency optimisation expert, known for transforming agency profitability. Sally focuses on modernising the business model itself, systems, structure and margin, so agencies run on process rather than effort.
Ali Durrant
Lead Conversion & Growth 20+ years running estate agency businesses, with a specialism in lead generation and conversion. Ali rebuilt his own branch's lead flow from single digits to over 700 landlord leads a month, delivering consistent 15x returns on ad spend.
Together, this is the Inside-Out Agency Model:
Fixing what's broken, increasing profitability, and unlocking the revenue already sitting inside the business, rather than chasing more volume from outside it.
Since Launching Agency Titans, Our Members Have...
Added up to £356,000 in additional revenue in a single year
Increased average fees by up to 50%
Reported an average of £160,000 in additional revenue in the 12 months following the Bootcamp
Dramatically improved conversion rates
Finally seen the results their businesses should have been delivering all along
This isn't about doing more. It's about doing it properly.
If Your Agency Isn't Where It Should Be, This Is Why
Right now, your agency is likely leaking revenue in ways that have become normal:
Your agency depends on you more than it should
Your team isn't converting at the level it needs to
You're losing up to a third of your agreed deals to fall-through
Lead generation is inconsistent and time-consuming
Fee pressure is forcing you to compromise
It feels like you're working harder for less return
Over Four Days, We Rebuild Your Agency With You
This isn't four days of presentations
It's four days spent fixing where you're losing money, strengthening what's already working, and putting the systems in place to scale properly.
By the end of the Bootcamp, you will:
Build a clear four-year growth plan to add six or seven figures in revenue and profit
Identify exactly where your business is leaking money, and how to stop it
Increase conversion rates, fee levels and completed deals
Add new revenue streams, upsells and down-sells
Tap into markets most agents are completely ignoring
Implement lead generation strategies that actually convert
Learn the sales language and team structure that drives performance
Reduce fall-throughs and missed opportunities
Remove the reliance on you
Your agency’s performance will be completely rebuilt.
Real Agents, Real Results
Claire Kendall, Richard Kendall Estate Agents Added £354,000 in 12 months through increased fees.
Sean Porter, Porters Estate Agents, Balham Increased his average fee by £3,000 per property, adding £150,000.
Russell Griffin, Samuel Wood Estate Agents Increased his average fee by 0.35% across two areas.
Andrew
AMRP
Andrew
Samual Woods
Anthony
Homemaker Properties
Brendan
Swindon Home Finders
Claire
Kendalls
Kieran
Metro Village
Mario
Christopher Stokes
Claire
Mark Nichols
Roberto
Prospect Estate Agents
You Won't Leave With Ideas. You'll Leave With A Plan, Ready To Execute
You'll Leave With:
A complete step-by-step playbook to implement exactly what we build together
A fully mapped four-stage growth plan for your agency's next phase
A community of high-performing agents to maintain momentum and accountability
A renewed level of clarity, confidence and control over your business
More importantly, you'll understand exactly where the money is, and how to unlock it:
How to increase revenue and reduce workload
How to generate consistent, high-quality leads
How to structure your sales process to increase completions
How to win more instructions by improving conversion
How to build a high-performing sales and closing team
How to introduce additional fees, upsells and revenue streams
How to tap into untapped, high-value markets most agents ignore
A Complete Reset, Not An Incremental Fix
The Estate Agency Optimisation and Performance Bootcamp is built for business owners who want a complete reset, to modernise, restructure and build an agency that's fit for the next decade.
This isn't incremental improvement.
It's a step-change in how your business performs.
Every serious estate agent should go through this process at least once, to be certain they're not missing revenue, opportunities and profit already sitting inside their business.
Our Guarantee
We're confident enough in this Bootcamp to remove the risk entirely.
If, by the end of Day One, you haven't identified more additional revenue than the cost of the programme, you can leave and request a full refund. No questions asked.
What Happens Next
Click the button below to take the next step.
You'll be taken through to a short page with more detail, real case studies, an introduction to your hosts, and the opportunity to book a call with one of our agency optimisation experts.
On that call, we'll look at your business with you, identify where revenue is being lost, and show you what's realistically available.
If it's a fit, we'll show you how to move forward. If it's not, we'll tell you that too.
What Estate Agents Are Saying
"Very informative, lots of exciting ideas to take away and implement. Ali was incredibly engaging and relatable."
Neil Durrant
"I just completed the 2-day Agency Titans Bootcamp, and it was an absolute game-changer for estate agency sales and improvement. The course opened my eyes to how much more scope there is to generate revenue just from the business we are already doing. Tony and Ali were fantastic, their delivery and expertise really made the two days worthwhile."
Johnathan Yearsley
"A fantastic day of training on optimising your agency with Ali and his team. Well organised, engaging and packed with strategies you can use straight away."
Chris Harper
FAQ
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Who is this for?
- Estate agency owners and senior leaders who feel their business is harder to run than it should be
- Owners who want to charge higher fees but struggle to defend them
- Agencies frustrated by fall-throughs, slow pipelines, or inconsistent team performance
- Owners who rely too heavily on prospecting and effort rather than a repeatable system
- Agencies with more revenue sitting inside the business than they're currently extracting
- Owners who want to future-proof their agency, not just survive
- Anyone tired of competing on fee and volume
- Owners ready to challenge how their business is currently positioned
- Anyone who wants clarity, not just inspiration, from a day's training
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Will this work for me?
If you're an estate agency owner or senior leader who's busy, working hard, and still winning business, but feels it's harder than it should be, this is built for you. It's for established agencies where the model, not the effort, is the limiting factor, rather than brand-new agents starting from zero.
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Is there a recording available if I can't attend live?
[To confirm: will a replay be offered to registrants who can't attend live?]
Details to confirm -
How is this different from other training or webinars?
This isn't a motivational webinar, a generic sales training day, or a set of clever scripts. It's built to highlight exactly where agencies are leaking instructions, fees and profit, and to challenge your current approach using your own numbers on the day, not generic examples.
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What exactly am I getting?
A live, one-day virtual workshop for improving fees, conversion, lead flow and team performance. You'll work on your own business throughout the day and leave with a clear plan, not just ideas.
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Do you have any success stories?
Yes. Agency Titans has a 5.0 rating across 71 Google reviews from past attendees.
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How do I access the event once I book?
[To confirm: confirmation email with joining link? Calendar invite? Timing relative to the event date?]
Details to confirm -
Is this really free? What's the catch?
Yes, this workshop is completely free to attend. There's no catch, just a genuine opportunity to see where your agency could be improving, with no obligation to take things further afterwards.
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